AMF manages over SEK 800 billion on behalf of millions of Swedish pension savers. In an industry marked by high expectations and regulatory complexity, AMF has been pursuing a bold digitalization agenda to modernize its operations and deliver greater value. Metaforce has been a strategic partner throughout this transformation
In this conversation, Sofia Dieckhoff, Product Owner at AMF, and Maria Stridh Salomon, Senior Account Manager at Metaforce, reflect on the early days of the collaboration, the transformation that followed, and what others can learn about building effective partnerships.
Sofia: From day one, the partnership between AMF and Metaforce was characterized by a strong focus on collaboration. The proximity to Metaforce and responsiveness when called upon were key success factors in our transition from our previous partner and solution. Their ability to consistently offer alternative solutions for digitalization, taking the time to understand our needs, and fostering a sense that anything is possible, made them an ideal partner on our quest to modernize and make big changes.
Maria: We approached AMF not just as a client, but as a co-creator. From the outset, we focused on listening closely—understanding their ambitions, their challenges, and the broader context they operate in. Instead of bringing a pre-packaged solution, we brought curiosity and a willingness to adapt. That mindset created space for mutual trust to grow quickly, which really set the tone for everything that followed.
Sofia: Metaforce has been very open to guiding AMF through alternative solutions and options when it comes to digitalization. They have consistently provided AMF with options and have taken the time to understand our unique requirements. Metaforce has gone as far as implementing these requirements in order to demo innovative ways to apply them. Their collaborative approach has ensured that we feel supported and confident in our ability to achieve our digitalization goals. We see this as an ongoing dialogue as we progress in this journey.
Maria: We’ve worked closely with Sofia and her team to stay aligned, but also challenge each other when needed. It’s a relationship that’s built on transparency and experimentation. That has allowed us to be both proactive and flexible—developing ideas and iterating on them together rather than waiting for formal specifications. It’s a living, evolving process that reflects AMF’s drive to innovate.
Sofia: Some of the noteworthy outcomes of this partnership include enhanced efficiency in our operations, and a more agile approach to development and digitalization. Metaforce's solution has enabled us to streamline processes in development and enabled us to adapt quickly to changing demands, resulting in tangible benefits for our organization, including our users and developers.
Maria: From our perspective, it’s been rewarding to see how the teams at AMF have embraced new ways of working. You can feel the shift in mindset—there’s more energy, quicker decision-making, and more room for creative thinking. Seeing that cultural impact, alongside the operational improvements, is a strong indicator that the partnership is creating lasting value.
Sofia: I would say it starts with choosing a partner who is willing to truly listen and understand your needs. It’s not about finding a one-size-fits-all solution, but about having a partner who can offer flexibility and keep evolving with you. Trust, open dialogue, and shared ownership have been essential in our experience.
Maria: I agree. The best results come when both sides are committed to co-creating something—not just delivering or receiving. That means being honest, staying curious, and not being afraid to challenge each other when it’s constructive. Continuous engagement, rather than set-it-and-forget-it, is what makes a collaboration thrive over time.